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• 31% more likely than all internet-using adults to be employed in professional/managerial positions
• 34% more likely to influence company purchasing decisions about travel arrangements
• 33% more likely to influence decisions to purchase information technology
• 38% more likely to have annual household incomes of $250K+, 33% more likely to live in homes valued at $1M+
• 48% more likely to hold a post-graduate degree
• 31% more likely to have contributed to arts or cultural organizations in the past year, 25% more likely to have contributed to political organizations and 20% more likely to have contributed to social welfare organizations
• 25% more likely to support politicians based on eco-positions, 20% more likely to pay more for eco-friendly products and 22% more likely to own or lease a hybrid vehicle
• 22% more likely to have visited an art museum in the past year
• 20% more likely than all internet-enabled adults to have taken three or more trips outside the continental U.S. in the past three years
• 25% more likely to live in a household that owns an e-reader
• 19% more likely to live in a household that owns a smartphone

• A bigger increase in the number of registrants for deals services. Market leaders Groupon and LivingSocial have expanded quickly and many more participants have entered this arena, including vertical sites and local media companies
• Growth in the number of registered users who are “active” in buying coupons
• Greater specialization of deals sites (both vertically and by neighborhood) will lead to more activity by registered users
• Increase in the average number of transactions, resulting from more efficient providers of these services and expansion of the types of products and services being offered
• Rise in the average price per transaction, owing to general inflation and the attempt by some providers to offer more valued services at higher margins

The report says that Groupon and LivingSocial continue to lead a growing marketplace of 600-plus players, which include destination sites, white-label providers working with local media such as directory companies, newspapers, and radio and television operators; vertical players; mobile/location-based providers; flash sales sites; exchanges; and aggregators.
Peter Krasilovsky, vice president and program director, Marketplaces, BIA/Kelsey, concludes that “… the deals market continues to grow, despite the recent departure of Facebook and others that may not have been well-equipped… to participate in such a crowded market… we expect local media companies to leverage their existing promotional, sales and other local assets to play a significant role in this industry…”
For more from BIA/Kelsey, please visit here.

• Using coupons (72%)
• Comparing unit prices of package sizes (71%)
• Shopping at discount grocery stores (66%)
• Stocking up when items reach rock-bottom prices (64%)
• Buying in bulk (57%)

Steven Boal, CEO of Coupons.com Incorporated, opines that “… (since) food prices are expected to continue to rise this year to potentially all-time highs… consumers are… stretching budgets, and… will take matters into their own hands when it comes to mitigating the effects of higher food costs.”
Adults with higher incomes are actually much more likely to pinch pennies than their lesser earning counterparts, notes the study. Households with incomes in the $75 to $100K range were more likely than households that make less than $35K per year to plan to employ saving strategies, including:

• Using coupons (81% compared with 63%)
• Comparing unit prices of package sizes (88% versus 61%)

Additional impacts of budget stretching needs and solutions include:
Adults with college degrees are not only significantly more likely to plan to use coupons than those without high school degrees (78% vs. 51%), but they also plan to use other savings tactics more frequently, including comparing unit prices (83% vs. 66%) and buying in bulk (62% vs. 42%).

• Women are more likely to use coupons to gain more savings compared to men (78% vs. 66%)
• Women are also more likely to compare unit prices of package sizes over men (75% vs. 67%), and stock up on goods when they reach rock-bottom prices (68% vs. 60%)
• 71% of U.S. adults plan to compare unit prices to get the most out of their grocery budget.
• Adults in larger households (3 or more people) were more likely than those living alone to comparison shop (72% vs. 61%)

For more about this study, please visit the Harris Newsroom here.